1. • Leverage the data collected from our subscribers to personalise email content
   and create targeted campaigns.
   • Customise email greetings, recommendations, and offers based on the
   recipient’s preferences, past interactions, or event history.
   • Segment our email list to deliver more relevant and tailored content,
   ensuring that recipients receive messages that resonate with their specific
   interests and needs.

1. • Utilise email automation tools to set up drip campaigns that deliver a series
   of timely and relevant emails to subscribers.
   • Send automated emails based on specific triggers, such as welcome emails,
   abandoned cart reminders, event reminders, or post-event surveys.
   • Use automation to nurture leads, engage with clients at various stages of the
   event planning process, and maintain regular communication.

1. • Include clear and prominent CTAs in our emails to guide recipients towards
   the desired action.
   • Whether it’s registering for an upcoming event, scheduling a consultation,
   downloading a resource, or contacting our team, CTAs should be
   compelling, easy to follow, and visually appealing.

• Conduct A/B testing to determine the most effective subject lines, email
layouts, CTAs, and content formats.
• Analyse email metrics such as open rates, click-through rates, conversions,
and unsubscribe rates to gain insights into campaign performance.
• Continuously optimise our email marketing strategy based on data-driven
insights and subscriber feedback.

1. • Adhere to email marketing best practices and comply with data protection
   regulations such as GDPR.
   • Provide clear options for subscribers to manage their preferences,
   unsubscribe if desired, and access their data.
   • Protect subscriber data and ensure the secure transmission and storage of
   sensitive information.