Creating Engaging Content
EVENTIGO recognises the importance of content marketing as a powerful tool to expand our brand, engage current customers, and attract new ones. To effectively execute this strategy, we have established an in-house marketing team dedicated to driving our mission forward.
Content marketing is not only valuable during the initial stages of a start up but also plays a crucial role in sustaining growth and gaining market traction in the long term. Therefore, EVENTIGO will continue to invest in content marketing even after achieving success, as it contributes to consistent growth and increases our chances of expanding our market presence.
We understand that creating compelling content is a strategic endeavour that yields significant benefits as our company evolves. Through our content, we aim to captivate our audience, providing them with valuable insights and experiences that resonate with their event planning needs. By consistently delivering high-quality
and engaging content, we foster meaningful connections with our audience, encouraging them to choose EVENTIGO for their event management requirements. At EVENTIGO, we recognise that content marketing is not just a short-term tactic but a vital component of our ongoing success. We are committed to producing
compelling and valuable content that resonates with our audience, showcases our expertise, and drives business results. Through our content marketing efforts, we aim to position EVENTIGO as the go-to solution for event management needs, propelling our growth and market traction.
A Wider Online Presence with Social Media
• Actively engage with our audience by responding to comments, messages,
and mentions in a timely and authentic manner.
• Encourage conversation, discussions, and user participation by posing
questions, polls, and interactive content.
• Foster a sense of community by creating and managing social media groups
or forums where event planners and industry professionals can connect and
share insights.
• Identify relevant influencers or thought leaders in the event management
industry and collaborate with them to amplify our reach and credibility.
• Engage influencers through sponsored content, collaborations, or guest
contributions to leverage their established audience and enhance brand
exposure.
• Utilise targeted social media advertising campaigns to reach a wider
audience and drive specific objectives, such as lead generation or event
registrations.
• Implement strategies such as retargeting, lookalike audiences, and custom
audience targeting to optimise the effectiveness of our paid campaigns.
• Utilise social media analytics tools to track and measure the performance of
our social media campaigns.
• Analyse engagement metrics, reach conversions, and other key performance
indicators to assess the success of our tactics and make data-driven
optimisations.
• Stay updated with social media trends, algorithm changes, and evolving
audience preferences.
• Regularly monitor the effectiveness of our social media efforts, making
adjustments to our tactics, content strategy, and targeting as needed.